Circular Thrift

Brand Identity & Social Media Strategy

Circular Thrift is an initiative to combat the wastefulness of the fast-fashion industry at a local level. Their initial plan is to host clothing swaps and resale events in Bexley, OH, with the goal of expanding to other neighborhoods.

I worked with the founder to design a logo and build out brand guidelines to be used on their website, trailer, and social media accounts. I then created editable social post templates and recommended a posting schedule.

The stitching detail and roughened edges of the graphics highlight one of the benefits of in-person swaps: being able to feel the fabric. This element is lost through online resale.